Branding

Services

Renewable energy and green technology business branding

BXD provides a comprehensive business development, branding, marketing, communications, and sales support service for the renewable energy and green technology industries.

We can either function as an outsourced marketing department for your business, work on an individual project, such as for a new product launch, or as an integral part of your team.

What is branding, and why you need it

Branding creates a unique name, image, and identity for your business and/or products and services. Being in the renewable energy industry, it is particularly important for you to stand out from the crowd. There are new businesses entering the market frequently, many introducing new technology that can be difficult to understand. So it is important for your businesses to have a strong branding strategy to differentiate it from competitors, and possibly explain its importance to the wider public.

In a rapidly expanding market place, strong branding can also help you attract new customers and retain existing ones.

Branding types

There are various types of branding, including visual, verbal, and emotional. Visual branding uses visual concepts such as logos, colours, and fonts to create a unique identity for your business and products. Verbal branding uses words to create a unique identity. Emotional branding is the use of emotions to connect with customers and clients, both business and the public.

If your business operates internationally, you will either need to translate the verbal concept into something understandable in other languages, or use words, symbols and meanings that work internationally. This is a complex area, but one in which BXD’s international background can help.

Brand strategy

Creating a branding strategy is the first step on the ladder to branding your business, and it involves several stages. These can include clarifying your vision and mission, creating your brand story, and SWOT analysis.

A mission statement defines the purpose of your business, declaring its planned future – where it is heading.

The brand story is a narrative that tells the story of how and why your business was founded and what its core values are.

A SWOT analysis is a very useful tool that helps you identify your business’s strengths, weaknesses, opportunities, and threats, as they might affect the brand image.

Benefits of outsourcing your green business branding to BXD

Access - to expert and experienced branding advice with years of experience in the field, internationally.
Increased efficiency - enabling you to free up time for your staff to focus on their day-to-day essential tasks.
Cost-effective - since our expertise and experience will able you to save you money on your branding campaign.
Greater creativity - as our world-class team will bring new ideas and perspectives to your branding campaign, based on their wide experience across many different businesses and industries.
Greater market reach - where our resources enable the branding campaign to reach a wider audience, help you to increase your customer base and sales more quickly.
Improved brand recognition - where a successful branding campaign will improve your brand’s recognition and visibility. After all, that's what it's about, isn't it!
Less risk of mistakes - by outsourcing your branding to an experienced world-class team. This will save time and money in the long run, where branding mistakes can massively impact your business success.
Increased brand consistency - where BXD's comprehensive service range will ensure that your branding is consistent across all channels, from business brochures and product advertising to social media.
Speed to market - where our experienced branding agency will work quickly and efficiently to get your branding campaign up and running, helping save both time and budget.

Particularly in the case of technology-driven businesses, such as in the renewable energy and green technology sectors, where it is difficult to simply differentiate competing products, If you want to improve your brand’s recognition and visibility, increase sales, and build your company, outsourcing your branding services is a viable option that should be given serious consideration.