Solar Energy Marketing

Services

Specialist marketing services for solar installers and PV suppliers

As specialists in the solar energy marketing space, we know only too well how difficult solar energy installers can find it in promoting their services, particularly since the UK is not a country renowned for its sunshine, and our government’s frequent policy and subsidy scheme changes combine to confuse and confound your potential customers.

That’s where BXD comes in. As a specialist marketing company with a strong technical background, much of our work focuses on educating and informing the public about what works today in home power and renewable energy systems for business.

Read on to learn what a marketing partnership with BXD can do for your business presence and sales…

Branding for solar companies

Branding is one of those vague terms embracing a multitude of facets designed to get your business, and even you personally, noticed. And it can be taken as far as you want it to go. Your business and personal brand is what gets you noticed and makes you memorable to your potential customer base.

Solar business branding involves aspects such as:

Your company logo and general visual appearance which should be consistent across your entire presence, online and offline, from website and social media to printed stationery, clothing and uniforms worn on site, to the signage on your premises and company vehicles.
Press and media image, from news pieces written about your solar business, to any advertising you produce in magazines, newspapers, journals and online. If you have a slogan – provided it’s original and meaningful – this should be employed consistently across your entire presence.
Your customer service is another component of your image, from how you answer the phone to how you communicate with your customers and prospects.
And then there are the details of any strong guarantees you offer in relation to your work.

Your entire presence should be infused with your branding. This is how your solar energy business gets noticed and remains memorable. It is how it stands out from the crowd. And it is ultimately how it becomes profitable.

BXD can advise on and manage all aspects of your solar business branding – everything mentioned above, and beyond.

Solar lead generation

From printed media advertising to social media and search engine promotion, we’ve got you covered. BXD will make your solar design and installation business the go-to authority in your region, whether in a particular town or city, one or more counties, or nationwide.

Solar installer lead magnets

Now this is something worth taking a look at, since seeing is believing…

A lead magnet is something we create and give away to online prospects in return for their contact details such as name and e-mail address.

We recently launched a new short book – 67 pages of professionally-written content with colour illustrations. Typically we will give it away to people seriously interested in a new solar installation, both domestic and businesses. The book is called

” Power Up With Solar: An Introduction to Solar Power for the Home and Business “

It contains lots of useful information, fully up-to-date, about getting started with solar and what help might be available to them from the government and elsewhere.

And we keep it current, so when there is a change, your sales prospects will be bang up-to-date. They will thank you for it!

Take a look inside…

Book Sections

Preface
About the Publisher
Chapter 1: Introduction
Chapter 2: Solar Power Basics
Chapter 3: Solar Power for Homes
Chapter 4: Solar Power for Business
Chapter 5: Solar Panel Installation
Chapter 6: Battery Storage
Chapter 7: Inverters
Chapter 8: Solar Water Heating
Chapter 9: Solar-Powered Heat Pumps
Chapter 10: Solar-Powered HVAC
Chapter 11: Other PV Installation options
Chapter 12: Inspection and Maintenance
Chapter 13: Government Assistance
Chapter 14: More Help For Your Solar Power Project
Chapter 15: The Future of Solar Power
About this Book

Would you like your name on this book?

Well, this is exactly what we can do! With your logo on the front cover, paragraphs about your business on the inside, and customised to showcase your special products and services.

This book establishes you and your business up as THE solar authority in your district or region. You can’t underestimate the power of this when it comes to branding your business and attracting prospects, customers and referrals.

Solar sales support

And if business gets too brisk as a result of our marketing on your behalf, rest assured that we can also provide call centre services to help with handling sales enquiries and pre-sales support.

So what does it cost?

This is all well and good we here you say, but what is all this going to cost us? Surely an arm and a leg! A natural question. I’d be asking the same at this point. However it’s difficult to answer precisely, since everything we undertake is custom-designed to provide an optimum solution for individual circumstances and marketing budgets.

But rest assured, what we quote will be affordable for you based on your business size and requirements, and offer a decent ROI. If we don’t consider a solar energy marketing campaign viable for your current circumstances, we will tell you and discuss the reasons why. Fortunately, that’s rarely the case, and we are almost always to create a marketing campaign to meet your business growth needs and your budget.

Why? Because we’re in it for the long haul. Hopefully this will be just the beginning of a mutually beneficial long-term partnership, meaning that when you profit, so do we. It’s far better for both of our businesses than for us to be constantly seeking out new clients, and you new service providers. It makes sense, doesn’t it!

There's no time like the present to start your solar energy marketing... the professional and sustainable way

So contact us now, and let’s get that all-important initial conversion started. You have absolutely nothing to lose, but everything to gain!

Benefits of outsourcing your solar energy marketing to BXD

Access - to expert advice with years of experience in the field, internationally.
Increased efficiency - enabling you to free up time for your staff to focus on their day-to-day essential tasks.
Cost-effective - our expertise will let you to save you money and control your marketing costs
Greater creativity - as our world-class team will bring new ideas and perspectives to your marketing and outreach, based on their wide experience across many different businesses and industries.
More market reach - where our resources enable your marketing to reach a wider audience, help you to increase your customer base and sales more quickly.
Improved brand recognition - where strategic branding will improve your brand’s recognition and visibility. After all, that's what it's about, isn't it!
Increased brand consistency - where BXD's comprehensive service range will ensure that your branding is consistent across all channels, from business brochures and product advertising to social media.
Speed to market - where our rapid campaign rollout will work quickly and efficiently to get your sales prospecting up and running, helping save both time and budget.